Electoral Commission teams up with mobile phone networks to target ‘lost’ voters before election

The Electoral Commission has launched a campaign to encourage students to register to vote by sending them a text message reminder as soon as they set foot on campus.

It has teamed up with the country’s biggest mobile phone networks to target 18 to 24-year-olds by “geo-fencing” popular locations – a method of erecting digital barriers around a specific area defined using GPS data.