LG is having a media event on April 28th to unveil the G4, its newest flagship smartphone. However, amidst all the spec leaks and press renders, LG has seemingly confirmed all the bell and whistles with a dedicated microsite. This could very well be an intentional PR move as Samsung’s Galaxy S6, Galaxy S6 edge, and the HTC One M9 went on sale yesterday in some countries.

LG points out three main characteristics of the G4: Artful Moments; Handcrafted Designs; and Personalized Experience. The text is all the same for all sections, currently stating, “Every day, people take more photos with phone than with any other camera. That’s because the camera makes it so remarkably easy.”

As for specs, the G4 will sport the following:

5.5″ Size (inch) Quad HD (2560 X 1440)

Qualcomm Snapdragon up to 2.5 GHz / Quad-Core Processor

3GB RAM / 32GB eMMC

13MP Optical Image Stabilization with Laser Auto Focus Dual Flash

2.1MP Selfie, otherwise known as a front-facing camera

3,000mAh / Replaceable / Wireless Charging

Android 4.4.2 Kitkat (that has to be incorrect)

According to the site, LG will have the G4 available in Metallic Black, Silk White, Shine Gold, Moon Violet, and Burgundy Red. In addition, it also seems the rumoured leather backing will be brought to life, possibly handcrafted leather in brown, black, red, yellow, sky blue, and beige.

Twitter, Android Central [/source]