Chief executive Satya Nadella says Microsoft is not getting out of mobile, but strategy is shifting from Windows Phone to Windows 10 everywhere

After cutting 7,800 staff and taking a $7.6bn loss on its Windows Phone division, Microsoft’s chief executive Satya Nadella intends to ramp up the company’s invasion of iPhone and Android with its apps and services.

While the write-down has been seen as effectively neutering the remainder of the smartphone business Microsoft bought from Nokia in 2012, Nadella insists that his company is not exiting the smartphone market.

Related: What does Microsoft's $7.6bn, 7,800-person layoff mean for Windows Phone?