Apple is set to launch the iPhone 6S on Wednesday September 9 but there's a new campaign for the company to change the name to the iPhone 7 instead.
US based marketing agency 6S has purchased some billboard space in Times Square begging the company to skip a name generation as the phones name is so close to its own.
There was also a truck with the same marketing message placed outside the Apple flagship store on fifth avenue.
Too little, too late
Some have said the marketing agency is pulling a shameless PR stunt and considering it's so late in the day it's likely they are.
Even though 6S has held the name for over 15 years, the company has taken quite a while to act and waiting less than a week before the release isn't going to get Apple to change their minds.
Apparently 6S chose the name as it sounds so similar to the word "success", but we know for sure the company won't have much Google juice after the phone is released on Wednesday.
source TechRadar: All latest Mobile phones news feeds http://ift.tt/1JEE6Xr
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