Sony's Xperia Z5 series wasn't even announced this time last week, but here in the UK we have already experienced a drop in the phones' price.
The Sony UK store listed the Xperia Z5 Compact, Xperia Z5 and Xperia Z5 Premium at £549.00, £599.00 and £699.00 respectively, but now the prices have dropped down.
If you head over to pre-order on the official store you'll find the Xperia Z5 Compact only costs £429.00 while the Xperia Z5 costs £549.00.
The Xperia Z5 Premium has even had a drastic price drop down to £629.00 – that's much more affordable than we were expecting for a handset with a 4K display on the front.
Panic station?
Is this a sign of the Sony phone division struggling? We don't think so, as we expect the original prices were place holders on the Sony UK shop.
That said, it may be that Sony has had second thoughts on the pricing strategy of its phones and decided to be a little more competitive this time around, especially on the Xperia Z5 Compact.
We've reached out to Sony to find out if that's the case but so far we haven't heard anything back.
There's no word on US or Australian price drops just yet, but we'll be sure to update this story if we hear anything else.
source TechRadar: All latest Mobile phones news feeds http://ift.tt/1EMdyH4
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