New all-metal Android 6.0 Marshmallow device comes bearing resemblance to iPhone 6S as Taiwanese company decides to tackle Apple head-on

HTC has decided that the best way to win in a market dominated by Apple and Samsung is to try and beat Apple at its own game, with the One A9.

The One A9 runs Google’s latest version of Android 6.0 Marshmallow, has familiar HTC features such as its Zoe camera mode and a new fingerprint sensor for Android Pay support. But it is in the design department that HTC has pulled out all the stops to try and tempt iPhone buyers with a device that is the spitting image of an iPhone 6S.