Mobile phone company objects to rival’s advert claiming it is ‘the undisputed ... most reliable network’

EE has called on the advertising regulator to ban mobile phone rival 3’s multimillion-pound Muppet-style campaign.

The UK’s largest mobile phone company has taken umbrage at 3’s latest adverts, in particular one strapline where it claims it is the “undisputed” leader.

@ThreeUK Undisputed? Not quite: https://t.co/z8KvI0HHFY #makeitright #getitright http://pic.twitter.com/CGzfKJ6933