Are extensive user software theming, new 20-megapixel camera and lighter all-metal design enough to differentiate a smartphone?

HTC has launched the new One M9 smartphone, a follow up to its the award-winning flagship phone from 2014, which is faster, lighter and with a more powerful camera, but bets on extensive customisation options to win new users.

The new One M9 has a solid aluminium unibody design found in previous One flagship devices but now with a two-tone colour scheme and a slimmer, lighter body.

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