16.30 It doesn't LOOK that much different - actually pretty chunky. We've got Jeff Gatiss, HTC's Exec director of global marketing to say more.

360 room tracking! Loads of sensors in there.

It will have wireless controllers to reach, grab shoot and more - this thing could be awesome. Or a massive disappointment.

16.29 It's going to be called the HTC Vive - this looks awesome. Imagine the White and Gold dress but three times more exciting.

16.28 3D chatting, being at a concert, looking at your photos - this thing is going to 'define the game'.

16.27 Going to be in partnership with Valve. How is this going to work? Apparently it's going to make VR a 'mainstream experience'.

16.26 HTC is doing a virtual reality headset!!

16.25 Chou just pretty much said 'One More Thing'. What could it be??

16.24 It syncs with Under Armour Record app, and it will be able to give you the chance to set up challenges with friends, get advice on avoiding injury - basically like you have a team of experts behind you the entire time.

16.23 It's going to be called the HTC Grip, and there's a video of a lot of young, fit and sexy people on the screen. The Grip - although it just was called the Re Grip on the screen - has a monochrome screen.

Designed for those that have a serious fitness goal - there's GPS on there too.

• Grip is here - here's the news

16.22 WHAT? IT'S a WEARABLE? That is UNEXPECTED NEWS! In association with UNDER ARMOUR?

16.22 Chou is back now. Talking about firsts. Why have we stopped hearing about the phone already? What's happening next?

16.21 Wait - pink? That's a new one. We'd seen the Silver and gold one, gunmetal grey and gold, but that's a new one.

16.20 Now THIS is cool: DotView case has been upgraded to include games, scrolling messages and other pics compared to just calls and messages from before.

16.19 Dolby is on board for the BoomSound speakers - we knew that. Bamford claiming only HTC is bothered about music on a phone.

We're seeing a cringeworthy video of young people dancing around a room now. Sad times.

16.17 This is interesting: Sense 7 will change the apps depending on where you are - be it Home or Work, and the most used will percolate to the top. And theme creation will let you choose a pic and nab the colour palette from it to create a whole theme.

Not sure about the food bit - it will mention nearby restaurants on the lockscreen. That could get old quickly.

16.15 CloudEx is the new storage service from HTC - allowing you to put all your photos in one place from Facebook, phone, Google and more - so you can always search through them.

The Selfie camera now has the Ultrapixel camera on the front - 20MP on the back, then.

16.14 Onto the camera now. Scratch resistant sapphire glass on this - apparently SLR level of quality.

16.13 Drew Bamford, from HTC's Creative Labs, is on stage. This phone is two phones in one: the One M7 and One M8 together.

Ooh, it's got a Snapdragon 810 and HTC Sense 7. Well, we kind of knew that.

16.12 Apparently HTC wanted to aim higher. So inspired by the 'premium watch... is HTC going to make one of them too? That would be a surprise.

16.10 Ladies and gentleman, the One M8 is on the big screen. It's beautiful metal, lots of machine brushing, a massive camera and ...well... it looks a lot like

16.09 One M9 has been announced: simple elegant curves, width feels 'effortless' in your hands, and the phone is almost entirely made of metal.

16.08 New products bring design brilliance, apparently. We're going to get a story about it. It's a video of stuff that started with 'inner truth' and 'universal brilliance'.

16.07 He was just a warm up for the big dog: Chou in the house!

16.06: We just saw the advert for the new HTC phone. It was totally One M9. Robert Downey Jr narrated it. Phil Blair, president of EMEA, is on stage. Talking about Utopia in Progress.

16.03 Still nothing happened. Apart from me finding out this blog decided to go off the site for a few minutes. I WILL NOT BE SILENCED.

16.00 OK, it should have started by now. I'm going to leave soon if nothing happens. Oh, wait, boomy man is here. He's giving us emergency exit instructions. Health and safety can never be too strongly hammered home.

15.59: One minute to go. The boomy mic man hasn't been on in while to tell us to sit down. Hope he's OK.

15.58: I've listened to Belfast by Orbital 49,000 times since I walked in. HTC's choice, not mine. I'm standing at the back like I'm tending the bar. It's the only way to get internet.

You're welcome.

15.55: Probably should talk phones at some point. The HTC One M9, as you've probably seen all over the internet, is going to be a very similar device to the One M8 apparently. Metal and screens and Lollipop and all that. Will we see the wearable that's been apparently developed with Under Armour too?

Who knows. Let's all ask Anna Kendrick.

15.54: Just a cheeky reminder to berate me for the awful coverage over on @superbeav... or @techradar if you want to complain directly to the bosses.

15.51: Not that she says anything relevant to phones. She's just funny.

15.49: Alright players, it's game time. HTC's big announcement (let's be honest, if it's NOT the One M9 then HTC has staged the biggest troll in the history of all internet) is ten minutes away... let's all take a moment to take a look at what Anna Kendrick has been tweeting.

HTC is helping to kick of proceedings at MWC today with the big launch of its next flagship, the HTC One M9.

Following months of leaks and rumours, we're expecting big things from the company's new handset. It certainly has big shoes to fill in the wake of the M8. Ridiculously, stupidly big shoes.

Hope are also high for HTC's first wearable, which is rumoured to be debuting in Barcelona alongside the M9. Will it bring HTC's brilliant design to a market that's still trying to prove its value.

Keep eyes on this page as we'll be updating with all the news as it breaks...

• Check out the rest of our MWC 2015 coverage