90m players will be able to buy Korean rapper as an in-app purchase, complete with signature moves and a new dance-pad scoring system

Gangnam Style made South Korean rapper Psy a global star, with nearly 2.4bn views of the YouTube video since its release in July 2012. Now he’s extending his digital fame into mobile game Crossy Road.

The game, which has attracted more than 90 million players since its launch in November 2014, has focused on Korean pop culture for its latest update, including a playable Psy.

Related: Crossy Road: new characters include British and Irish figures – and The Dress

Related: Mobile game Crossy Road has made $10m in three months since launch