Despite huge advances in technology since the era of The A-Team and Alf, the ‘old world’ of TV can still help us better understand modern consumers

Despite vast advances in technology since the era of The A-Team, the ‘old world’ of TV can still help us better understand modern consumers

For lots of companies, engaging with customers through mobile devices seems like a brave new world – something that requires totally new approaches marketing and engagement with a society that now lives on these intelligent devices.

Related: Video ad content is now pervasive and powerful

Related: Is artificial intelligence the next step in advertising?