Apple is introducing a whole new way to get an iPhone.

The iPhone Upgrade Program will let users walk into an Apple Retail Store and walk out with a new iPhone once a year. According to Apple, customers can choose their carrier or buy an unlocked iPhone, and the program includes AppleCare+.

The program is only available at US Apple Stores, and pricing starts at $32/month.

Apple just announced the iPhone 6S and iPhone 6S Plus, and the program looks to include the new iPhones. The program is a smart move by Apple as the company releases new iPhones every year, yet consumers tend to upgrade every two years or longer. Now, they can upgrade to keep pace with Apple's latest iPhone iterations.

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