Tablet use is also on the rise with half the country’s population expected to own one before New Year as density of mobile devices hit an all time high

By 2018 two-thirds of Britons will own a smartphone and be an avid tablet user, according to new research.

The surge in popularity of portable devices to consume TV, video and other media shows no signs of abating, according to media agency ZenithOptimedia’s New Media Forecast.